Women leading the way as Canada's new entrepreneurs
(NC)—Women entrepreneurs are one of the fastest growing segments of the Canadian economy and represent a growing economic force according to recent findings. A report on Canada's business scene by the Canadian Imperial Bank of Commerce shows a 50 percent increase in the number of self–employed women in Canada over the last 15 years.
According to Statistics Canada there are now more than 826,000 women entrepreneurs in Canada who annually contribute in excess of $18 billion to Canada's economy. The rate of growth of businesses run by women entrepreneurs is 60 per cent faster than those run by men, as 4 out of 5 new businesses are now started by women.
According to Ross Creber, President of the Direct Sellers Association of Canada, a lot of women are choosing to branch out on their own in an effort to find a better balance between the demands of work and family. Many of them, he says, are choosing to start a new business in the direct selling industry so they can enjoy the flexibility of being their own boss and setting their own hours.
When Courtney Haanen's husband was laid off for the second time, she turned to direct selling to help support her family. With a two–year–old to care for, Haanen needed to be able to work from home with flexible hours. After drawing up a list of requirements, she chose Avon due to the low start–up fee and potential for sales due to the variety of customers she could approach with the Avon brochure.
Within a month, Courtney saw that her Avon business was meeting her high expectations. “I started telling girlfriends who were home with their kids about what I was doing and I started building my team.”
Avon Sales Representatives are self–employed and receive up to 50 per cent earnings on the goods they sell. Some choose to just sell the products for extra money and often work around part–time jobs. Others, like Haanen become Leadership Representatives, recruiting and training other Sales Representatives.
“My bonus arrived at the perfect time. It paid for our family's Christmas. Running my own Avon business allows me to support my family when my husband is out of work.
Avon has helped Haanen and others meet their financial goals while working from home. “No matter what happens in the economy I know that with my Avon business I have something I can control. With a second baby on the way, I'm confident we'll be okay.” More information on women entrepreneurs is available at www.avon.ca.