Dragon Slayer with a vision returns to the Den Feb. 29th
By Jill Kruse
Dragon slayer and now Honourary Colonel Barb Stegemann will be back knocking on the Dragon Den's door this coming Wednesday, Feb. 29th. Catch her and other successful and not so successful entrepreneurs as the CBC program catches up with some of those who have pitched their wares and services to the Dragons on its weekly venture capital show.
Stegemann, a successful entrepreneur from Nova Scotia, first made her pitch to the Den last winter in hopes of gaining support for her enterprising dream of launching a perfume business with a mission to help farmers in developing countries.
Her appealing pitch interested successful businessman W. Brett Wilson who not only became a financier to the feisty Stegemann but also her mentor. Her virtuous vision for change and forthright, confident manner captured the attention of the philanthropist and since then the pair have successfully launched the 7 Virtues Fragrance Line in Bay stores across the country.
Stegemann's mission to help the poppy farmers to grow the legal crop in Afghanistan also caught the attention of the Canadian military. After giving a book talk at 14 Wing Greenwood, Stegemann shared the story of her inspiration and mentor, Captain Trevor Greene. She dedicated her book to him and took on his mission to create economic empowerment for people experiencing war or strife. Last December she accepted the exceptional role of being the first Honourary Colonel for 14 Wing at Canadian Air force Base Greenwood.
Stegemann became motivated to do something more for our troops and the impoverished people of Afghanistan when her best friend, Captain Trevor Greene, was nearly killed while serving there. Inspired by his courageous mission and his 7-year battle to recover from a near fatal head injury, she realized the best way to help the military mission was by giving the Afghan people an alternative market for their poppy and orange blossom crops. So she bought their oils and and found a perfumer to make Afghanistan Orange Blossom Eau de Parfum and she began selling it out of her garage.
Hers is a story that's captured the hearts and imaginations of a lot of Canadians. So if you want to catch an update on Stegemann's story and other eager entrepreneurs, tune in to the Dragon's Den at 8 o'clock on the CBC Wednesday night.
**Above photo Barb Stegeman and former Dragon W. Brett Wilson. In Ezine: Stegeman and best friend Trevor Greene